British Athletics has today announced Toyota (GB) PLC as an event sponsor to the meet, one of the world’s biggest athletics events, set for the Alexander Stadium on Sunday 18 August.
The partnership is a continuation of Toyota’s commitment to para sport, having become a Worldwide Paralympic Partner in 2015 and having supported ParalympicsGB to launch the grassroots participation programme “Parasport powered by Toyota” earlier this year.
Toyota will use LED advertising windows during the para athletics events at the meeting this summer.
The specific para events set to take place at August’s Müller Grand Prix Birmingham will be announced in due course.
Andrew Cullis, Toyota GB Marketing Director said: “Our partnership for these headline events reflects our commitment to delivering mobility for all, and our support for getting more people involved in sport through the Parasport powered by Toyota programme.
“We are sure the Müller Grand Prix Birmingham will be a great showcase for exceptional personal achievements and will inspire many more people to enjoy and participate in para athletics.”
British Athletics’ Paralympic Head Coach, Paula Dunn MBE added: “It’s great that once again our para athletes are headlining a world class weekend of athletics.
“There is no doubt about it that from a performance angle these events give us vital preparation.
“With a World Championships in November this year and long term preparations for Tokyo well underway, I know the event will offer a great platform for our World Class programme athletes.”
The home of British Athletics last hosted para events in 2017, when Jonnie Peacock and Sophie Hahn were both victorious over 100m.
The meet has a long pedigree in para athletics having staged 15 events as recently as 2014.
Tickets for the Müller Grand Prix Birmingham are on sale at <link https: www.britishathletics.org.uk external-link-new-window internal link in current>www.britishathletics.org.uk.